Doha Festival City
Doha Festival City: The Confetti Dome
A unique, never-seen-before activation at Doha Festival City, the Confetti Dome was the talk of town among mall visitors.
fischerAppelt was tasked with the creation of a unique retail activation at Doha Festival City which had never been done in Doha before.
The Task
Doha Festival City was planning to bring a unique activation to Qatar - with a true never-seen-before factor. The task was to design, plan and manage Qatar's first ever Confetti Dome.
The Solution
The concept of the confetti dome is to build a massive transparent dome, in which visitors would be immersed in flying confetti in timed "rides". Each "ride" would hold 15 visitors at the same time who had one minute to find and pick special confetti with prizes printed on them from the swirling dome. For those who found the precious confetti, big prizes were waiting.
The dome had to be installed with a suitable mechanism for swirling the confetti around its massive volume - while allowing visitors to walk and enjoy the ride freely.
