Hamad International Airport Fan Zone

The Task

For the FIFA World Cup Russia 2018, a unique fan zone concept was needed for Qatar's Hamad International Aiport (HIA). The objective of the fan zone was to engage travelers, both avid fans and casual passers-by with a distributed setting that would deliver distinctive and inviting settings to watch World Cup matches and enjoy activations.

The Solution

fischerAppelt developed a concept featuring three bespoke themes, each representing important ways how fans watch football matches - but all of them united unter the central motto "never miss a game". Through this concept, the HIA fan zone provided traveling fans with engaging and inviting places to enjoy the FIFA World Cup during their trip.

The fischerAppelt team handled operations and supervision of all fan zones around-the-clock for one month, ensuring that the games schedule was displayed and updated as well as providing live streaming of all FIFA matches for passengers. The provision of a daily entertainment and activation program for the fan zones and the iconic “Lamp Bear” area that included football freestylers and roaming fan activations.

The celebrations were enjoyed by more than 50,000 people who were either departing Doha or were in transit through HIA.