Coca Cola FIFA World Cup Hospitality

fA was appointed the local production agency for The Coca Cola Company Hospitality program during the FIFA World Cup 2022 across multiple venues including the Lusail Stadium Affiliates Village, Skyboxes in 2 stadiums, the Intercontinental lounge and the largest scope at the St. Regis Hotel.

The St. Regis ballroom and terrace were transformed from floor to ceiling into a global hospitality lounge which hosted corporate guests from around the world for the duration of 6 operational days. Services included branding, AVL production services and custom venue fit out. Each element of the hospitality lounge was custom designed and built to align with the brand image, in celebration of the FWC 2022 in Qatar. In stadium production also services included branding and furniture fit out.