Running from 25 February until 8 March, the immersive exhibition focused on the progress of the SC’s Workers’ Welfare Department (WWD) since the programme commenced in 2013, using interactive displays to highlight the key achievements, which have positively impacted SC workers. The exhibition also highlighted the work of the Josoor Institute, Challenge 22 and Generation Amazing, the SC’s flagship corporate social responsibility programme.
Qatar’s Deputy Prime Minister and Minister of Foreign Affairs, H.E. Sheikh Mohammed bin Abdulrahman bin Jassim Al Thani, attended the official opening of the exhibition, along with the Permanent Representative of the State of Qatar to the United Nations Office in Geneva, H.E. Ali Khalfan Al Mansouri.
SC Secretary General, H.E. Hassan Al Thawadi, said: “Our commitment to workers’ welfare has been unwavering even before construction began on our stadiums in early 2014. We have always believed this World Cup would help accelerate positive social change in Qatar and the region, and leave a lasting legacy long after 2022. We are proud that our Workers’ Welfare Standards today serve as a benchmark in the region, and this exhibition demonstrates the scale of our journey in a relatively short space of time.”
The exhibition was produced by fischerAppelt in a joint effort between the Doha office leading the client consultancy, conception and creative work as well as the content production and supervision of the exhibition, and the Cologne office who supervised production, set build, transport and execution on-site at the venue in Geneva.