F1 Image
Our WorkFormula 1 Qatar Airways Qatar Grand Prix 2023

Lusail International Circuit

Formula 1 Qatar Airways Qatar Grand Prix 2023

Fan Zone, Concerts & Pre Campaign

The second edition of the Formula 1 in Qatar, taking place at the fully revamped Lusail Circuit from the 6th to the 8th of October, was bigger and better than ever.

fA planned, organized and executed the Formula 1 Qatar Airways Qatar Grand Prix 2023 Fan Zone & Concerts & Pre - Campaign that took place in Lusail Circuit from 6-8 November including an invite-only Pit Walk on 5 November.

FAN ZONE

The Fan Zone welcomed 40,000 spectators across the the areas of the Central Area, Lusail Hill, Turn 2 / Turn 3 and Turn 16. The scope included the management of 12 partners (which includes 8 types of activations from Formula 1), an exhibition display of 5 prestige cars, entertainment for the stage, paddock and roaming. Activations and F&B services also catered all types of visitors as per age group and their preference.

AFTER RACE CONCERTS

The Fan Concerts also organised every evening after the races, attracted a diverse audience, with attendance ranging from 9 to 12,000 people. The extensive scope of work encompassed Technical & Artist Management, Branding, F&B, Crowd Management, Security, Guest & VIP services among other tasks. An integral feature of the comprehensive technical management were the impressive special effects. Pyrotechnics, lasers, flames, and confetti were professionally designed, mapped and executed.

PRE- CAMPAIGN

fischerAppelt was also in charge of delivering the pre-event campaign that extended the pulse-pounding energy of F1 to the wider public throughout various malls across Qatar, KSA, and Kuwait. A travelling roadshow full of interactive and digital entertainment immersed visitors in the fervor and exhilaration at the heart of F1, ultimately enticing them to buy tickets to the event.