Supreme Committee for Delivery & Legacy
FIFA Club World Cup™ Fan Zone
A feel-good festival of football for fans from all around the world
The FIFA Club World Cup™ 2019 fan zone at the Doha Sports Park delighted fans from all over the world with a vibrant setting and exciting offerings from international concerts, DJs to delicious food + beverages and engaging activations.
The Task
On the occasion of the the FIFA Club World Cup™ 2019 to be held in Doha for the first time, dynamic fan zones were to be created to engage and entertain international football fans and residents alike.
The central off-stadium fan zone was to be designed for a capacity of 5,000 visitors and feature a state-of-the-art real-time crowd management system. Further key aspects of the requirements included massive screens to broadcast matches, large central stage with a vibrant entertainment programme, activities for fans and families, hospitality lounges, and more...
The Solution
The location at the Doha Sports Park was divided into connected zones featuring key elements such as a central festival stage with giant screens, air-conditioned hospitality lounges with grandstand seating, food zones, activations and key infrastructure.
Welcoming fans from all over the globe, the fan zone featured a packed entertainment calendar with big international concerts, DJs, football-themed activities for fans and families. F&B zones offering regional and international specialties provided giving fans a wide selection of flavours to indulge in, and a festival atmosphere to celebrate football in a vibrant and exciting setting.
Free shuttle buses, along with connections through the recently opened Doha Metro, provided dedicated services to get from and to the stadiums,
The integrated layout of the fan zone combined with the vibrant entertainment calendar and enjoyable festival atmosphere created the perfect outdoor venue for pre-match entertainment, enjoying the beautiful winter weather with friends and family – or simply taking in the party atmosphere on non-match days.
The Result
On 21 December 2019, the FIFA Club World Cup™ ended with a spectacular finale between British Liverpool FC and Brazilian Flamengo, crowning Liverpool FC the Club World Champion for the first time in the club’s history.
The tournament and fan zone(s) were praised in local and international media for their excellent organization, atmosphere and fan experience, marking an important achievement for Qatar to show its readiness on route to the 2022 World Cup.
