Qurated for you

The Task

Qatar's first-ever global destination campaign ‘Qatar. Qurated for you.’ required a bespoke launch event to showcase how NTC and the Tourism Sector are and will be representing Qatar around the world to attract visitors and business from around the globe, and to highlight Qatar’s focus on carefully curated visitor experiences celebrating its heritage as the core vision of the campaign.

The Solution

fischerAppelt created an event design focused on a highly immersive setup featuring a bespoke 330 sqm / 200-degree projection with custom-made content in order to highlight visual elements of the campaign and other key content in an impressive setting.

This also allowed for speeches to be held with animated branding and content flanking the speaker'sposition to enhance their speeches and presentations. Following the speeches, H.E. Sheikh Abdulla bin Nasser bin Khalifa Al Thani, Prime Minister and Interior Minister of Qatar and NTC Chairman of the Board, activated the World Premiere screening of the new TVC.

The Result

The global campaign “Qurated for you” launched on the following day.

The high-profile event was held at the Sheraton Resort and Convention Hotel, attended by H.E.heikh Abdullah bin Nasser bin Khalifa Al Thani, and an audience of 300 invited VIP and VVIP guests.

Speeches were delivered by high-profile NTC representatives including Hassan Al Ibrahim, talking about the importance of Tourism for Qatar, Rashed Al Qurese who presented the marketing strategy and KPIs on how the Tourism Sector had been contributing to Qatar’s economy, as well as Jawaher Al Khuzaei, presenting details of the new campaign and its roll-out across international markets.