Geneva International Motorshow
Geneva International Motorshow - Country Wide Activations
The ultimate festival of automotive excellence
Providing turnkey solutions for the five different activations across the country
Geneva International Motor Show, Country Wide Activations had an objective of celebrating the global and local car culture as a lifestyle experience amplified by Qatar. Four iconic locations were activated along with a city-wide branding amplifications promoting GIMS activations across Qatar.
From concept creation to event execution, fA provided a turnkey solution for four concurrent hubs: the Urban Playground at Lusail Boulevard for a 3-day celebration, the Performance Hub at Lusail International Circuit with vehicle demos and test drives, the Classic Gallery at Doha Exhibition Center for an extensive 8-day exhibit of classic cars, and the Adventure Hub in Qatar’s Sealine desert for 7 days of off-road activities and entertainment.