After the first edition of Qatar’s only nationwide shopping festival, fischerAppelt was tasked to manage also the second edition for the Qatar Tourism Authority. The retail-oriented festival was held from 7th January until 7th February in more than 15 different venues all over Qatar including 13 malls and retail centers, hotels and other venues.
Pop-up shops at Mall of Qatar
The festival included key elements and activations:
Shop Qatar 2018 was inaugurated with a high-profile VIP opening ceremony held on 7th January 2018 at Alhazm. The ceremony which was attended by over 250 invited guests and VVIPs featured a custom-made international cultural performance and highlighted the upcoming elements and calendar of the festival.
Opening Ceremony at Alhazm
Fireworks over Alhazm at the Opening Ceremony
Among other elements and activations, three major fashion shows were celebrated highlights of the 2018 calendar. The fashion shows were themed and included international star designers such as Yousef Al Jasmi (Jasmiko) and Manish Malhotra, among many others. All fashion shows were held at the Mondrian Doha Hotel.
Arabic Fashion Show
Bollywood Fashion Show
International Fashion Show
On 7th February 2018, Shop Qatar closed its activities with a closing ceremony held at Doha Festival City which featured a concert by Lebanese pop star Ramy Ayach.
Shop Qatar 2018 was managed by fischerAppelt as a turnkey project for the second year.