As part of the activities during Shop Qatar 2018, Doha Festival City launched its first ever ‘Fashion and Beauty Park’. The unique pop-up activation was created by customizing shipping containers and transforming them into premium fashion and beauty shops to guide visitors with their fashion and beauty needs.
The activation was open from Wednesday to Saturday each week from January 10th to January 27th, including workshops on fashion and beauty styling sessions at the ‘colour closet’ and ‘beauty box’ as well as a meet & greet with fashion and beauty experts at the ‘living room’ corner.
The activation was highly successful and well-received in media and by visitors. Highlights included visits from international celebrities such as international make-up icon Joyce Bonelli.