For the third consecutive year since 2014, Qatar Tourism Authority assigned fischerAppelt with the end-to-end management of the integrated Summer Festival activities scheduled over Eid Al Fitr, a 4-week festival period in August and Eid Al Adha.
The festival under the motto “Capture Joy” featured an extensive entertainment schedule in Malls and other venues all over Qatar.
During the festival period in August, countrywide retail and shopping activities were conducted with cash prizes, cars and other prizes given out during weekly raffles and discounts and special offers in hundreds of participating shops.
Additional activities featured an entertainment fun fair at the new Doha Exhibition and Conference Center as well as offers and happenings in partner venues, such as e.g. Katara and Souq Waqif.