A new Promise: Qatar Post unveils new brand identity

2017

fischerAppelt manages the launch of Qatar Post's new brand itentity, following its transformation process towards the digital age and a modernization of its services and operations.

Qatar Post unveils new brand identity

Within its transformation process towards the digital age and a modernization of its services and operations, Qatar Post  launched its new brand identity in a high-profile event at the Sheraton Doha on 17th September 2017.

Qatar Post New Brand Identity

The ceremony was attended by the Prime Minister and Interior Minister H.E. Sheikh Abdullah bin Nasser bin Khalifa Al Thani, Minister of Transport and Communications H.E. Jassim bin Saif Al Sulaiti, Minister of Energy and Industry H.E. Mohammed bin Saleh Al Sada, Minister of Administrative Development, Labour and Social Affairs H.E. Dr Issa bin Saad Al Jafali Al Nuaimi, Minister of Culture and Sports H.E. Salah bin Ghanem Al Ali, Minister of Endowments and Islamic Affairs H.E. Dr Ghaith bin Mubarak Al Kuwari and Qatar Airways Group CEO Akbar Al Baker.

Prime Minister and Interior Minister H E Sheikh Abdullah bin Nasser bin Khalifa Al Thani at the event

Faleh Al Naemi, Chairman and Managing Director of Qatar Post, addressed the guests in a speech higlighting the significance of Qatar Post’s journey and the role of Qatar Post for the country and its National Vision 2030, saying: “Modern life is nurturing the development of world-class products and services and is the pillar of our leadership in the postal sector. It is both a privilege and a responsibility for Qatar Post to build a connected society in Qatar and to a connect our Nation to the world. Today marks a new beginning for the postal services of Qatar.”

In the months following the launch event, Qatar Post imeplemented the full roll-out of the new brand and the transformation with the opening of new branches, kiosks connected devices such as smart lockers as well as the launch of new offers and services for its customers.

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